Автор: Philip C Zerrillo
This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they faced in their journey.<b>Contents:</b> <ul><li>An Introduction to Thai Entrepreneurship</li><li><b><i>Entrepreneurship: A Family Business:</i></b><ul><li>Jubilee: Passion and the Entrepreneurial Spirit</li><li>Vichaivej International Hospital Group: The Challenges of Beginning The Second Generation</li><li>Drinking It In: Sappe's Success Emphasises Innovation and Shaping Its Inno Culture</li></ul></li><li><b><i>The Female Founders: The Power of Mom</i></b><ul><li>Lamoon: When Caring Moms Innovate</li><li>The Kitchen at Waraporn Salapao: An Engine of Economic Growth</li></ul></li><li><b><i>The Start-up Entrepreneur:</i></b><ul><li>Priceza: Bargain Hunting #2.1</li><li>Wongnai: In the Mood for More Than Food</li><li>At Vantage Marketing Research: Taking on the Global Research Goliaths</li><li>Alto Coffee: Brewing the Premium Coffee Proposition</li><li>Thai Habel Industrial Co. Ltd: When a Fire Ignites a Change of Direction and Underpins Expansion</li></ul></li><li><b><i>Making It Big: Success Against All Odds:</i></b><ul><li>Minor International: Competing on the World Stage</li></ul></li></ul><br><b>Readership:</b> Entrepreneurs, students studying Entrepreneurship, business schools, general public interested in knowing about journey of start-up entrepreneurs in Thailand.Business;Entrepreneurship;Thailand;Start-up;Innovation;Commercialization;Growth. Family Business;Managing Through Turbulence0<b>Key Features:</b><ul><li>This book provides an insight into the entrepreneur's insights, plans, dreams and execution of their vision</li><li>All of the companies in this book have been successful in that they have been profitable and continue as on-going businesses</li><li>These companies and the entrepreneur's recounting of the steps they took and the results they achieved would provide entrepreneurs with great insights on how to achieve success in a start-up</li></ul>
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