Автор: Mark Siebert
Franchise Your GrowthExpert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.Learn how to:Evaluate your existing businesses for franchisabilityIdentify the advantages and disadvantages of franchisingDevelop a business plan for growth on steroidsEvaluate legal risk, obtain necessary documents, and protect intellectual propertyCreate marketing plans, build lead generation, and branding for a new franchiseCultivate the franchisee-franchisor relationship
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